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Geneva Initiative launches public media campaign in advance of Annapolis

31/10/2007: Geneva Initiative launches public media campaign in advance of Annapolis
Date: 31.10.07

In advance of the Annapolis summit Geneva Initiative in cooperation with Peace Now, launched a massive public campaign to appear on billboards, internet banners and street junctions during November.

Campaign coverage on IBA News

Tthe first appearance was made Saturday, November 3rd, at the mass rally in commemoration of the 12th year to Prime Minister Rabin's assassination.

The central message of the campaign is: "Olmert, it's time to choose" and the visual displayed below this message is that of a pen and a bullet, illustrating the two alternatives.

The public media campaign will also be accompanied by activities and events leading up to the summit - the highlight of which is an Israeli-Palestinian gathering immediately prior to the Annapolis Summit in which both sides will present a framework for a final peace agreement which can be adopted by the official leaders.

The campaign has already generated press interest and has been reported on in a number of different Israeli media outlets.