Geneva Initiative Public Campaign

	During the second half of December, the Geneva Initiative in Tel Aviv launched a campaign in advance of Israel's general elections and coinciding with Operation Cast Lead.

Date: 15.12.2008

Campaign messages were featured on billboards, busses and in the national Israeli newspapers with the length of the message adapted to each medium. An example of an advert in Israel's print media (below): FROM THE GAZA WAR TO THE GENEVA INITIATIVE. Everyone knows that after a military act, a diplomatic act must follow. in the coming elections we all need to seek a government that will bring a permanent-status agreement with the Palestinians headed by President Abbas. Such an agreement is the greatest defeat for Hamas and the strongest visctory for Israel. Geneva Initiative: Bad for Hamas and Good for Israel.

This activity was made possible by the Spanish Cooperation Office – AECID